We recently watched the Super Bowl, which many people say is “the time” to watch the commercials. Some of the commercials were memorable, some were forgettable. Some made us think, and others just made us laugh. And one or two probably made us wonder what the heck was going on.
Have you ever wondered what makes a commercial memorable? Better yet, have you ever wondered why you remember one thing, but forget another? There is a good reason for this, but I’m going to leave you wondering for a little while.
In the mean time, take a look at these two commercials. They’re a little old, as far as technology goes, but they get the point across quite well. Other than one commercial for an Android phone and another for the iPad, try to see if you can tell what differentiates them.
I’ll give you a hint: The iPad commercial was wildly successful, and it has nothing to do with the production quality.
More on this in an upcoming post.