Now that you have solved any contact information errors and you know who you are reaching out to, it’s time to develop your recruiting strategy.
If you are like most people, you hear the word “strategy” and instantly go into panic mode. You hear about sports teams having winning strategies, or politicians having a campaign strategy, or a large company having a business strategy. You think that it is too complex, and requires too much work to develop a strategy.
But the reality is it’s not that bad. A strategy is just a plan. The Merriam-Webster dictionary defines it as “a careful plan or method.” So it doesn’t have to be some big, hairy thing that has to be developed. It just needs to be a plan that you follow.
Failing to create a plan — or strategy — can lead to continued unproductive recruiting in your pack. Think about going to work. You know what time you need to wake up, what you need to do to get ready, what to wear, and which roads to drive on to get there in time to start. You didn’t just wake up randomly, decide to go for an aimless drive, and you happened to show up somewhere with a paycheck. You actually planned out when and how to get to work, and that plan allows you to arrive at work successfully. In the same way, you need to develop a strategy for your pack’s recruiting efforts to get the desired results.
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